Madison Avenue likes to talk about crisis
management and contingency planning, but only 18% of ad executives say they had a plan in place to manage their media buys in the event of a "large scale national or global event" prior to the
COVID-19 pandemic.
That's one of the findings …
Reminder: You are seeing this premium content because you are a subscriber to MediaPost's Research Intelligencer and/or a member of the Center for Marketing & Media Research. This content cannot be viewed by non-subscribers/non-members.