MAD Agency Daily
Tuesday, July 7, 2020
  • GroupM Launches Multicultural Marketplace

    This new marketplace expands and scales existing company efforts in support of multicultural owned and focused media and journalism. Earlier this year, for example, … Read the whole story

  • Havas Media Group Launches Multicultural Marketplace

    The rollout will begin in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout … Read the whole story

  • Digitas Weighs In On New Mississippi Flag Design

    A group of creatives at the agency has proposed several alternative designs each honoring the state and what it stands for, including faith, hospitality, … Read the whole story

  • Crisis Accelerates In-House Shift, Especially Media Services

    Nearly a third (32%) of marketing, advertising and media services work that had been handled by external agencies has been shifted in-house, due in … Read the whole story

  • Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021

    The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading … Read the whole story