MediaPost Agency Daily
Tuesday, July 7, 2020
  • GroupM Launches Multicultural Marketplace

    This new marketplace expands and scales existing company efforts in support of multicultural owned and focused media and journalism. Earlier this year, for example, … Read the whole story

  • Havas Media Group Launches Multicultural Marketplace

    The rollout will begin in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout … Read the whole story

  • Digitas Weighs In On New Mississippi Flag Design

    A group of creatives at the agency has proposed several alternative designs each honoring the state and what it stands for, including faith, hospitality, … Read the whole story

  • Crisis Accelerates In-House Shift, Especially Media Services

    Nearly a third (32%) of marketing, advertising and media services work that had been handled by external agencies has been shifted in-house, due in … Read the whole story

  • Gartner CMO Spend Survey Shows How Digital Budgets Will Increase In 2021

    The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading … Read the whole story

  • Just How Far Has The Media Procurement Process Evolved?

    Media procurement teams are not so singularly focused on the mission of cutting fees as they once were. Read the whole story