Media procurement teams are not so singularly focused on the mission of cutting fees as they once were. Read the whole story
This new marketplace expands and scales existing company efforts in support of multicultural owned and focused media and journalism. Earlier this year, for example, … Read the whole story
The rollout will begin in the US and Michelin and Moen will be among the first brands to benefit from the marketplace. A rollout … Read the whole story
A group of creatives at the agency has proposed several alternative designs each honoring the state and what it stands for, including faith, hospitality, … Read the whole story
Nearly a third (32%) of marketing, advertising and media services work that had been handled by external agencies has been shifted in-house, due in … Read the whole story
The findings analyze the immediate impact on marketing strategies and spend due to COVID-19 and how budgets, spending and strategic priorities will evolve heading … Read the whole story
OOH agency Project X Media has appointed Hector Gonzalez as Chief Revenue Officer. Based at the firm’s New York headquarters, Gonzalez will lead the … Read the whole story