MAD Agency Daily
Friday, July 31, 2020
  • Amazon Expected To Rule Post-Pandemic Shopping

    That's according to a new report from agency Berlin Cameron and market researcher Persky that examines how people view the future of living, business … Read the whole story

  • S4 Capital's Latest M&A Deal: Amazon Specialist Orca Pacific

    Seattle-based Orca Pacific helps clients develop their Amazon ecommerce businesses and S4 said the deal builds on its existing relationship with the ecommerce giant, … Read the whole story

  • W2O Acquires Discern Health

    The healthcare consultancy, based in Washington DC and Baltimore, advises clients about quality measurement in health care, and the strategic implications of measurement. Read the whole story

  • Ad Highlighting Unconscious Bias Is Among Emmy Finalists

    Five ads made the finalist cut for the 2020 Emmy in the outstanding commercial category, including one addressing the bias faced by Black men. Read the whole story

  • 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings

    "Advertising" and "marketing," and especially their use of "data," "targeting," and the potential for "abuse" were a big part of the five-and-a-half hours of … Read the whole story

  • Ad Agency Results May Signal Bottom For Publishers

    Some CEOs are cautiously optimistic that pandemic woes may be behind them. Read the whole story