The methodology will be introduced at the IPA's Effworks Global conference on Oct.15, using data from previous IPA Effectiveness Awards winners. Read the whole story
The win is the latest in a string of new business victories for the agency, the data-driven and performance-focused arm of Horizon Media. Read the whole story
Data science veteran Kimberly Chulis is well known for her innovative work in advanced analytics, predictive modeling and cloud-based ML and AI solutions for … Read the whole story
Google Chrome has been targeted by federal and state prosecutors for alleged antitrust violations, as they look at Google's ad, search and mapping businesses. … Read the whole story
"We want to wear our rugged capabilities a little more on our sleeves," Honda's Ed Beadle tells "Marketing Daily." Read the whole story
Wall Street analysts have turned extra bullish on digital media, especially social and CTV and streaming services, according to reports from equity research firms … Read the whole story
The firm, which owns the Enterprise, National and Alamo car rental companies, is conducting searches for media, brand strategy and digital agencies. Media incumbent … Read the whole story
Angela Barber has been appointed senior vice president/ content production North America, Wunderman Thompson. Barber has worked in content production for agencies such as … Read the whole story