MAD Agency Daily
Monday, October 12, 2020
  • Coalition To Track Emissions Driven By Advertising

    The methodology will be introduced at the IPA's Effworks Global conference on Oct.15, using data from previous IPA Effectiveness Awards winners. Read the whole story

  • Horizon Next Wins Orkin AOR Account

    The win is the latest in a string of new business victories for the agency, the data-driven and performance-focused arm of Horizon Media. Read the whole story

  • Horizon's Night Market Taps Chulis For New Data Science Role

    Data science veteran Kimberly Chulis is well known for her innovative work in advanced analytics, predictive modeling and cloud-based ML and AI solutions for ... Read the whole story

  • Google Chrome A Focus As Feds Eye Breakup Of Tech Giant's Businesses

    Google Chrome has been targeted by federal and state prosecutors for alleged antitrust violations, as they look at Google's ad, search and mapping businesses. ... Read the whole story

  • Honda Enlists John Cena For Brand Campaign

    "We want to wear our rugged capabilities a little more on our sleeves," Honda's Ed Beadle tells "Marketing Daily." Read the whole story

  • Wall Street Bullish On Ad Rebound, Especially Digital

    Wall Street analysts have turned extra bullish on digital media, especially social and CTV and streaming services, according to reports from equity research firms ... Read the whole story