The study found that higher levels of personalization were more effective at shifting difficult-to-move metrics. Read the whole story
The intention is to improve the level of transparency and overall fairness of the current process, which the independent production community has called unfair … Read the whole story
Jim Santa Barbara has spent the last two decades building media analytics programs for blue chip companies like PepsiCo, Procter & Gamble and J&J. Read the whole story
A new joint study completed by IPG's Magna and IPG Media Lab units indicates a measurable improvement in advertising effectiveness when ads re personalized, … Read the whole story
A number of recent studies, including recent Wall Street analysts' reports, indicate OTT has been a major beneficiary of shifting media mixes during the … Read the whole story
E.ON, the Essen, Germany-based utility marketer championing renewable energy, has tapped Publicis Groupe's "Power of One" as its media agency across eight major European … Read the whole story
The Bala Cynwyd media and marketing agency is launching a dedicated ecommerce service, since consumer interest in online shopping has soared during the pandemic. Read the whole story
The campaign, developed with BBDO NY and polycultural marketing firm Joy Collective, features the work of six Black female artists. Read the whole story
New York-based PR, digital marketing and social media agency Lippe Taylor has appointed Stephanie Smirnov as the agency’s Chief Engagement Officer. Smirnov joins from Scholastic, … Read the whole story
