by Steve McClellan
Wavemaker, MediaCom and Mindshare are the top finishers in COMvergence's new business rundown for the first three quarters, giving GroupM a lock on the … Read the whole story
by Larissa Faw
The campaign will focus on revealing the "intentionally concealed" relationships between PR and advertising agencies and their fossil fuel industry clients. Read the whole story
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by Karlene Lukovitz
The deal enables marketers to use Acxiom data for segmenting, pre-campaign insights at scale across linear, addressable, CTV, OTT. Read the whole story
by Larissa Faw
It's one of the largest public education campaigns in history to encourage vaccinations, says Council. Also, two mental health-focused initiatives are being launched. Read the whole story
by Joe Mandese
In a disequilibrium that likely has not existed in the TV ad marketplace since the early days of cable and syndicated TV, a group … Read the whole story
COMMENTARY
by Erica Coates, Op-Ed Contributor
There has been at least one silver lining to this pandemic. The shutdowns and stalled projects have given us much needed time to reflect … Read the whole story
COMMENTARY
by Joe Mandese
As we head into the first of America's big holiday and shopping season events, it may be comforting to know that most of us … Read the whole story
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by Richard Whitman, Columnist
The new planning tool, which is exclusive to SSCG, will enable agency strategists to identify the optimal channel mix for client campaigns aimed at … Read the whole story