by Steve McClellan
The award followed a review that began last September and included Sprint, which T-Mobile acquired last April. Read the whole story
by Wayne Friedman
The supply-side platform says buyers can optimize plans and forecast reach and frequency with orders sent to TV publishers. Read the whole story
by Steve McClellan
Harjot Singh has been promoted to Global Chief Strategy Officer of McCann. Read the whole story
by Steve McClellan
"As growth in martech has advanced, so have the complexities that arise from the implementation and integration of many disparate solutions," stated ANA CEO … Read the whole story
by Steve McClellan
Podean is now operating with Amazon specialists across North America, the United Kingdom, Europe, the Middle East and Australia, with plans to launch three … Read the whole story
by Joe Mandese
Facebook has hired long-time agency executive Nicky Bell as the new vice president of its Creative Shop." Bell, who most recently was senior vice … Read the whole story
by Joe Mandese
When Gene Turner began his ad agency career, he started on the conventional route as a media buyer at McCann-Erickson, negotiating advertising deals for … Read the whole story
by Joe Mandese
"Everything comes down to reach and frequency and how it delivers your communication goals," says MediaPost All Star Russell Zingale, "but if you can … Read the whole story
-
by Richard Whitman, Columnist
That's according to a new survey from GroupM which also found a large majority of consumers believe health and fitness data should be for … Read the whole story