• by Steve McClellan  @mp_mcclellan, January 11, 2021

Amazon agency and marketplace consultancy Podean has appointed Danielle Waller in a newly created position as Global Head of Media. Waller was previously at Merkle, part of Dentsu, where she built the Amazon practice.  

Podean is now operating with Amazon specialists across North America, the United Kingdom, Europe, the Middle East and Australia, with plans to launch three more regions in 2021. The agency counts as its clients consumer brands including e.l.f. Cosmetics, WaterWipes, MARS, De’Longhi and Unilever among the 80 brands it manages Amazon services for.

Mark Power, Founder of Podean, stated that Waller’s “experience and track-record in building robust marketplace and Amazon media solutions for savvy ecommerce brands will be welcomed by our clients who are all shifting their focus and investment into ecommerce."