This new ad will serve as an evolution of "It Starts Here" campaign which went live in September 2020. It focuses on small and … Read the whole story
L'Oreal China has named Publicis Groupe its media planning and buying agency in China. The assignment, which is a three-year contract, begins early this … Read the whole story
Dentsu’s prescient acquisition of data-management giant Merkle back in 2016 gave the holding company a four-year head start on addressing the numerous marketing challenges … Read the whole story
Initially the messaging had been designed for a global campaign but the pandemic forced a pivot to focus on domestic market. Read the whole story
The Predictive Audiences solution uses contextual signals to target audiences across digital, mobile and CTV based on age and gender, TV viewership, OTT consumption, … Read the whole story
COMMENTARYWho's next on Anderson Cooper's hit list? Red Lobster? Applebee's? Marriott Courtyard? Read the whole story
The agency's founder Rogier Bikker will lead the MediaMonks/Tomorrow business in China. With plans for an accelerated acquisition pace this year, it's S4's third … Read the whole story
- COMMENTARY
Some stand-out tactics worked well for candidates and are worthy of emulation, while others have no place in business. Read the whole story
Financial Services company Synchrony is teaming with Giant Spoon, actress/producer Issa Rae and her music platform Raedia to introduce a modern day mixtape focused … Read the whole story
The Federal Emergency Management Agency has selected Yes& to serve as agency partner to promotes its National Flood Insurance Program (NFIP). The marketing shop … Read the whole story
