According to the companies the deal will allow OMG teams to identify strengths and weaknesses in brand purpose, equity and other metrics by audience, geolocation, and time period. Read the whole story
The effort highlights local businesses, supported with creative messaging that features real people to reflect the area's diversity. Read the whole story
Mediahub will lead all U.S. media strategy, planning and activation for the startup fintech brand. Read the whole story
The "We Are" campaign is a compilation of personal stories written and told by employees of Horizon East, the Asian-American and Pacific Islanders (AAPI) … Read the whole story
The work will be led by Kettle as AOR creative, ForwardPMX as AOR media, Rhythm for web and email development, WyeComm for PR, and … Read the whole story
While trust in most institutions has fallen following a year of the pandemic, economic crises and political turmoil, trust in media has fallen to … Read the whole story
Erich & Kallman today announced that industry veteran Kate Frazier has joined the agency as Director of Brands, a new position. Frazier joins E&K … Read the whole story
New Zealand’s Broken Shed Vodka has selected Schafer Condon Carter and its subsidiary agency TimeZoneOne as its new agency partners. From offices in Christchurch, … Read the whole story