Consumer financial tech company Tally, has named
IPG’s Mediahub as its new U.S. media agency of record, following a competitive review.
In part the new
client selected Mediahub for its track record of working with emerging challenger brands and helping them break through. Mediahub will lead all U.S. media strategy, planning and
activation.
Meg Ciarallo, Vice President, Marketing, Tally, “Mediahub stood out for several reasons, including their cutting-edge work for Netflix and Twitch as well as their
customer-centricity. We felt early on that they really understood our goals and shared our challenger mindset.”
The appointment comes as the pandemic exacerbates financial stress
for millions of Americans and Tally has accelerated plans to offer its services to people nationwide, regardless of credit score.
The company has raised $92 million from top investors
including Andreessen Horowitz, Kleiner Perkins and Cowboy Ventures.
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