by Steve McClellan
The first campaign under the partnership is a global effort called "Sign Of Love," that will be launched in 40 countries. Read the whole story
by Joe Mandese
GroupM's Wavemaker unit has made two key hires, naming Amazon's Delphine Fabre-Hernoux Chief Data and Analytics Officer, and ad agency vet Alex Norman Chief … Read the whole story
by Larissa Faw
Founded in 2016, the agency has worked with global brands and tourism boards, particularly in the Asian region, as well as brands such as … Read the whole story
by Joe Mandese
Decades after Madison Avenue began utilizing interactive ads on the assumption they would perform better than conventional advertising, new scientific research from IPG Mediabrands' … Read the whole story
by Larissa Faw
Logo and identity system aimed to illustrate the "seamless connection" between the two partner organizations. Read the whole story
by Joe Mandese
The Cannes Lions this morning unveiled its 2021 juries for the festival's prestigious awards, and for the first time ever, women outweigh men as … Read the whole story
by Laurie Sullivan
We Are Bionic has rebranded to Optily after a decade of providing media buying and workflow automation services to agencies such as GroupM and … Read the whole story
COMMENTARY
by Joe Mandese
The good news is nine out of ten Americans are loyal to at least a few brands a year after the COVID-19 pandemic. The … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Marketers who made significant investments in addressable advertising and found results in data may feel any other targeting option is a bridge too far … Read the whole story
-
by Richard Whitman, Columnist
The work, from Arcana Academy, was pro bono for the restaurant which happens to be a staff lunch spot favorite. Read the whole story