The remit includes all paid media, including linear, digital, social, programmatic and retailer media. The review did not include media for Hershey-owned Amplify Foods … Read the whole story
Effective today, USIM says it will accept Bitcoin as a method of payment from clients, and in an interview late last week, Holt said … Read the whole story
In the first month to reflect a year-over-year comparison with the beginning of the COVID-19-related ad recession, national ad spending expanded 22% in March … Read the whole story
The campaign's centerpiece is a video inspired by the city's Hollywood roots that presents the concept of the City of Angels being a movie, … Read the whole story
Founded over a decade ago by entrepreneurs Christian and Carlos Dominguez, Maniak now focuses on building digital experiences including websites, e-commerce platforms, and other … Read the whole story
By a margin of more than two-to-one over its next-closest competitor, U.S. media agency execs say YouTube will be the biggest beneficiary of shifts … Read the whole story
"Outcome-based compensation models create a culture of accountability, so they're better for clients and for agencies," say MDC Global execs. Read the whole story
The bonuses came in the form of restricted stock grants. Among the recipients: Chief Media Officer Dierdre McGlashan and investor relations head Michaela Pewarski. Read the whole story
Opus Agency has appointed Mitch Barns CEO. He’ll team with President Kim Koptez and work with key clients including Google, Amazon and Microsoft. The … Read the whole story
The Home Depot has selected BBDO as its new creative agency after a review. The incumbent was The Richards Group, which the company fired … Read the whole story