Ads, from BBH LA, are designed to be "gender-agnostic," encouraging play by both boys and girls. Read the whole story
The company also announced it latest M&A deal today-Brazil's digital performance agency Raccoon Group which was founded in 2013 by former Google executives Andre … Read the whole story
Groups and people involved include Oxfam, Ai-jen Poo and National Domestic Workers Alliance, National Women's Law Center, Paid Leave for All, PL+US, Grace Meng, … Read the whole story
Omnicom culture consultancy Sparks & Honey has named Clineu Fernandes COO. Fernandes, a former agency account services exec at JWT, Ogilvy & Mather and … Read the whole story
Connected TV was the fastest-growing segment of the digital video advertising marketplace during 2020, expanding an average of 22% per U.S. advertiser, according to … Read the whole story
Omnicom Media Group programmatic chief Matthew Kramer has joined creative management platform startup Connected-Stories as Chief Revenue Officer. Read the whole story
"Everything we've dreamed of" in terms of innovative marketing formats "is now scaling across streaming platforms," the agency's chief digital investment officer said during … Read the whole story
The company is preparing a $500 million bond offering and is also putting the final touches a on major brand overhaul. Read the whole story
Nine percent of respondents hid in their car from people in their household, according to Vroom. Read the whole story
IPG Dxtra, formerly known as the holding company’s Constituency Management Group, has appointed Jean Lee Swagert Chief People Officer. Lee Swagert will report to Andy Polansky, the division’s … Read the whole story