The ANA study finds other sharp differences in the KPIs valued most by marketers and those used to execute media buys. Read the whole story
One effort, from SS+K, is designed to get New Yorkers excited about the city's future. Another, from Pereira O'Dell, features locales within Central Park. Read the whole story
"We are also talking to and running creative against a younger demographic for the first time," Lincoln Financial's Angela Laubmeier tells "Marketing Daily." Read the whole story
Now that persons 12-plus are eligible for COVID vaccines the organization and a host of media collaborators are creating awareness ads targeting the tween … Read the whole story
During Hall's more than 12 years at Microsoft, the company has won 11 Lions. She is probably one of the humblest ad execs you'll … Read the whole story
Most Twitter enthusiasts are comfortable sharing data if it leads to a better ad experience, Integral Ad Science reports. Read the whole story
Goodway Group will serve as Kubota's main digital strategy partner across corporate and local dealer locations, focusing on search, display, geofencing, video, audio, and … Read the whole story
- COMMENTARY
The OAAA's atrociously written, muddled, and flawed guidelines ignore the ARF's long-established "media model" and include various new bizarre terms, such as "viewshed!" Are … Read the whole story
The shop, part of Misfits Gaming Group, will focus on content creation and influencer marketing for clients that want to tap younger esports enthusiasts. Read the whole story
Omnicom’s Austin, TX-based GSD&M has hired Keisha Townsend as director of diversity, equity and inclusion. Previously, she was diversity marketing manager at BMW. Earlier … Read the whole story
Volkswagen is appointing the community as U.S. Hispanic agency of record to reshape how the Hispanic market thinks about Volkswagen. Creative On Demand (COD) … Read the whole story
