MediaPost Publications - MediaPost Agency Daily 08/16/2021

Walmart U.S. Media Account Returns To Publicis Groupe
by Steve McClellan
Walmart has confirmed the results of a six-month review process for the $400 million-plus account. WPP's Haworth handled the business for the past five … Read the whole story
Nickoria Johnson Elevated To Chief Diversity Officer At Omnicom's Credera
by Amy Corr
She joined the agency two-and-a-half years ago as Principal in the management consulting practice and Geo Lead for the Dallas office. Read the whole story

Warner Bros.' Deepfake Campaign Brings Reminiscence To Everyone
by Laurie Sullivan
The campaign is built on D-ID's deep-learning technology that animates still photos or art to come alive in a video. "This is the future," … Read the whole story
Mini Plans National WTF Day
by Tanya Gazdik
The new national holiday with its attention-grabbing acronym encourages Mini owners to "be the waver." Read the whole story
Merge Acquires Blue Moon Digital
by Richard Whitman, Columnist
Merge said the move will enable it to offer clients deeper retail marketing expertise, with an end-to-end set of scalable eCommerce and data-driven solutions. Read the whole story
COMMENTARY
Ready Or Not, It's Time To Create A Vaccine Policy For Your Agency
by Drew McLellan
This is a topic you have to handle with care. People's views on vaccines can vary as well as their unique healthcare situations. Read the whole story
COMMENTARY
4 Ways To Win In The New Age Of Digital CPG Consumers
by Oliver Wright
Rapid digitalization.has shifted not just the end-consumer shopping experience, but the whole consumer goods value chain as well. Read the whole story

Oliver Taps Gorder For NA Chief Growth Officer Role
by Steve McClellan
Oliver, the You & Mr Jones agency that advises brands on in-housing advertising and marketing functions, has appointed Jeffrey Gorder Chief Growth Officer, North … Read the whole story
Wrangler Adds Yard NYC To Its Creative Agency Roster
by Steve McClellan
New York-based creative agency Yard NYC has been selected as a strategic creative partner for iconic American denim brand Wrangler after a competitive pitch.Through … Read the whole story