MediaPost Publications - MediaPost Agency Daily 10/19/2021

GroupM's Essence Expands To France
by Steve McClellan
Essence France, whose clients include Google, will be managed by Guillaume de La Flechere, who will remain CEO of Neo MediaWorld, a digital transformation … Read the whole story
Martha Stewart Adds Gravy To Her Frozen Entree Pitch
by Todd Wasserman
The rapper Yung Gravy writes a tune for and co-stars in an ad promoting Stewart's new line of frozen entrees. Read the whole story

Call For Entries: The 2021 MediaPost All Stars
by The Editor
MediaPost is seeking nominations for its annual All Stars awards. If you'd like to nominate a star-worthy candidate in brand marketing, agency media or … Read the whole story
Snap Hijacks Shake Shack's 'Shake,' Rebrands It 'Snap Shack'
by Joe Mandese
The takeover, which runs today through Advertising Week this week, includes augmented-reality apps as well as limited-edition merch purchasable only through an AR store. Read the whole story
COMMENTARY
Advertising Industry Opens To Mental Health Awareness
by Laurie Sullivan, Staff Writer
Advertising Week has launched a full track focused on mental health. I received information from Tinuiti that the company will give employees days off … Read the whole story
New Report Explores Brand Opportunities In Burgeoning World Of 'Community Commerce'
by Richard Whitman, Columnist
That's not to be confused with "social commerce" which the report, from Publicis, TikTok and Warc, describes as the fast-growing retail opportunities presented by … Read the whole story

Zulily Targets Busy Moms In Holiday Campaign
by Steve McClellan
Creative focuses on showing busy and cost-conscious moms how Zulily can serve as a one-stop destination for all those "perfect holiday gifts." Read the whole story
Melega Joins Doner As Global
by Steve McClellan
Ad agency Doner has tapped Tito Melega as its next Global Chief Creative Officer. Based in Detroit, Melega will oversee creative across all Doner … Read the whole story