by Todd Wasserman
If you don't live in the gerrymandered 37th Congressional district in Texas, well, fuhgeddaboudit. Read the whole story
by Steve McClellan
The over-the-counter flu relief brand is co-creating the Rest & Recover Fund to help cover lost wages from unpaid sick days. Read the whole story
by Laurie Sullivan
Amazon Ads today kicked off its unBoxed conference, introducing several marketing solutions that its developer team built to support brands. Today the focus turns … Read the whole story
by Joe Mandese
Silk was an important link between academia and Madison Avenue, often developing important papers analyzing the economics of advertising, media and marketing. Read the whole story
by Joe Mandese
New Edelman research finds the percentage of CCOs reporting directly to the CEO has grown to 46% from 34% seven years ago. Read the whole story
by Joe Mandese
Red Havas, the "micro-network of merged media agencies" launched by Havas in 2019, this morning announced an expansion into Spain, Germany, China, Italy and … Read the whole story
by Laurie Sullivan
Alphabet posted its highest quarterly revenue increase in more than a decade as businesses jumped online and poured money into digital ads to meet … Read the whole story
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by Richard Whitman, Columnist
The platform leverages anonymized transaction data held by banks, allowing brands to hyper-target their offers and communications to a bank's customers. The communications are … Read the whole story
COMMENTARY
by Ray Schultz, Columnist
B2C and mid-market brands are most likely to optimize their emails for dark mode, Pathwire and Ascend2 report. Read the whole story