by Todd Wasserman
A parody of Facebook's Meta rebranding has Zuckerberg lookalike "Zack Mossbergsson" encouraging viewers to experience Iceland's natural wonders. Read the whole story
by Steve McClellan
The agency is bolstering its experiential expansion effort with the hiring of two veterans in the field-JP Stacey and Katie Baldwin. The new documentary … Read the whole story
by Steve McClellan
Since July 2020 Djaba has overseen Publicis Groupe UK's creative agencies, Saatchi & Saatchi, Leo Burnett, Digitas, Publicis-Poke, PGOne, Octopus Group and Turner Duckworth. Read the whole story
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by Karlene Lukovitz
Measurable outcomes include return on ad spend/ROAS. Read the whole story
by Tanya Gazdik
The event, which takes place at the Mercedes-EQ Experience Brand Center in New York, is billed as part TED talk and part silent disco. Read the whole story
by Ray Schultz
The combined consultancy will now be known as Shift Paradigm and will offer email marketing expertise and other services. Read the whole story
by Karlene Lukovitz
A Russian national who created a fake network that defrauded thousands of advertisers of more than $7 million must also forfeit $3.8 million. Read the whole story
COMMENTARY
by Joe Mandese
Research finds 68% of ad execs are more stressed than they were a year ago. Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Here's the obvious and the not so obvious as the chip shortage deepens. Marketers will need to learn how to compensate. Read the whole story
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by Richard Whitman, Columnist
Massachusetts alleges the healthcare agency group designed and deployed "unfair and deceptive marketing schemes" to help Purdue Pharma sell the highly addictive opioid OxyContin. Read the whole story