The company gave shoutouts to Dentsu Digital Japan and Merkle as being growth leaders for its domestic and international operations, respectively. Read the whole story
In 1981, designer Calvin Klein cast a 15-year-old Shields in a series of sexy print and TV ads for his super-tight jeans, with the … Read the whole story
"Lazy Ones" was Cutwater's first national ad at the Super Bowl, but it's work smarter, not harder campaign will run throughout 2022. Read the whole story
Cognitive science company Memorable, using AI, studied the long-term impact of Super Bowl ads and found the Pepsi ad "Road to Super Bowl LVI" … Read the whole story
Using "eyes on screen" technology, TVision found that men scored a 126.7 index for "commercial attention" vs. a 120.3 index for women. The results … Read the whole story
COMMENTARYCoinbase Global, the largest U.S. cryptocurrency exchange, made its Super Bowl debut with a QR code ad so popular that it crashed the app … Read the whole story
A new study by cybersecurity company Lookout reveals that when it comes to major consumer fears, scams and hacking-related threats are now Americans' ultimate … Read the whole story
The firm has created what it calls an "open talent network" of over 300 execs and works with nearly three dozen Fortune 500 firms, … Read the whole story
This Valentine's Day, female-led independent creative agency Barker has taken a proactive step to reach out to 10 prospective clients. Read the whole story
Havas Entertainment has been named media planning and buying agency for Just Play UK, the U.K. unit of the U.S. toy company, targeting kids … Read the whole story
