Ridhi Malhotra has been named global head of analytics + intelligence at the IPG marketing and communications agency network. Read the whole story
Ripper, previously a managing partner, will keep her client portfolio, as well as her involvement in business development. Read the whole story
Bella Patel has been upped to Global Chief Talent Officer and Mark Jungwirth to Global Chief Financial Officer. Read the whole story
Digital display, followed by out-of-home, are the most cost-effective. Print newspaper and prime-time TV remain the most expensive ad buys. Read the whole story
The new data tool combines DoubleVerify's Authentic Ad metric, which verifies that ads are viewed by a real person in a brand-suitable environment, and … Read the whole story
The rebranded division offers email marketing, demand generation and other services. Read the whole story
New Austin-based purpose-driven agency Good Things has already corralled several clients including plant-based food marketer Wicked Kitchen. Read the whole story