MINT calculates a campaign's eco-footprint, the human consumption of natural resources in relation to the earth's capacity to regenerate them, and the cost of … Read the whole story
She will report directly to Alex Lubar, President, McCann North America. The role was previously held by Lyndsey Corona who has left the agency. Read the whole story
Jeff Charney's new company will focus on idea-first marketing instead of the more traditional campaign-first marketing. Read the whole story
The Huggies campaign won the gold ECHO for email, and CRM/Customer Loyalty and Consumer Products & Services categories. Read the whole story
The founders, Jean Zamprogno and Fernando Pellizzaro, are among the most awarded creatives in the industry and have worked on iconic campaigns like "Moldy … Read the whole story
- COMMENTARY
Consumers continue to demonstrate a new willingness to switch brands as inflation rises and supply chains leave gaps on physical shelves and in online … Read the whole story
Previously, she was a vice president-group creative director at Dentsu Creative. Read the whole story
Raleigh, NC-based beach shade maker Shibumi Shade, has named Baldwin& its agency of record. The initial scope includes brand strategy and a brand refresh … Read the whole story
