Mediapsssst
My Telescope is a market research SaaS solution to measure market trends, brand strength, and marketing campaign effectiveness in almost real-time using share of search analytics. Read the whole story
IPG didn't disclose the size of the stake or any other financial terms, but it is understood that the company took a significant minority … Read the whole story
The bottled water marketer spends an estimated $32 million on media expenditures in the U.S. annually according to agency research firm COMvergence. Read the whole story
The campaign includes 3D event screens worldwide, including Piccadilly in London, Times Square in New York, Changdu, China and Dubai. Read the whole story
Ishoof will be involved in creating opportunities and partnerships for the agency in technology, innovation and culture, including blockchain, the metaverse and Web3. Read the whole story
A 27-year veteran of Arnold, he most recently served as managing director handling the Jack Daniel's brand. Read the whole story
Companies from Seventh Generation -- natch -- to Ikea and Toyota provide their own take on Earth Day. Read the whole story
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While some say upfronts should be abandoned, one ad-tech exec argues that national addressable advertising has reached a point where it needs and deserves … Read the whole story
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Most of us argue to win. But as French essayist Joseph Joubert said, "the aim of any argument or discussion should be not victory, … Read the whole story
Publicis Health Media has promoted Brian Geist to Chief Strategy Officer from his previous role as executive vice president of strategy. He is tasked with … Read the whole story
