The Group said it is merging MediaCom with Essence, completing the integration of Mindshare with Neo and forming a new performance media operation called … Read the whole story
This is Cutwater's first campaign for National Marine Manufacturers Association since being named AOR. The work focuses on boaters from all backgrounds and the … Read the whole story
"If he makes it more toxic that generally will benefit the competition," notes GroupM's Brian Wieser. Read the whole story
In development for two years, the center will drive media spending aimed at underserved healthcare audiences. Read the whole story
More than 40 units will rebrand to the new name. One exception is agency Droga5 which will continue to operate under its own brand … Read the whole story
The solution allows advertisers to bring their own media for streaming inventory directly negotiated with TV networks. Read the whole story
He succeeds Kristie Painting, who left to join Pinterest as country manager for Canada. Read the whole story
A recent report by Kantar found a decline in humorous TV commercials. Read the whole story
First- and second-quarter TV scatter ad inventory is showing weak "visibility" in activity, resulting in some soft pricing -- a trend that may portend … Read the whole story
The firm has released research about the cleanest and dirtiest websites (from a carbon perspective) of 60 companies on the Toronto Stock Exchange. A … Read the whole story
After 20 years in South Africa, Glover joined Toronto-based Juniper Park\TBWA from TBWA\Hunt\Lascaris, its sister agency, in 2018. Read the whole story
