The company said it took an approximately $110 million write-down related to exiting its operations in Russia as a result of that country's invasion … Read the whole story
Hill has served as a consultant to the Cleveland-based ad agency since forming her own consultancy in 2017 after leaving the 4A's. Read the whole story
Younger customers represented about 60% of new American Express consumer accounts acquired globally in 2021. Read the whole story
"It's not just scoring against digital units," says Rapport's Chris Olsen. "We can use that perspective for any static screen, as well." Read the whole story
The rise in viewability is a positive indication that marketers are better at ensuring their ads are more likely to be seen. Read the whole story
A study by media company Xaxis, marketing agency Catalyst and London Research explores recent shifts in consumer shopping behaviors resulting from the pandemic. Read the whole story
The agency veteran previously served as co-CEO/Director of Strategy at Minneapolis-based Griffin Archer. Read the whole story
COMMENTARYDstillery last week launched ID-free AI for cookieless ad targeting. The company will soon introduce a new version for health care. Read the whole story
The tool was created in partnership with Crisp, an open retail data platform, to help marketers quickly adjust their media spend to product availability. Read the whole story
The former Appian Way co-founder will oversee growth for the brand-marketing agency. Read the whole story
The agency will develop new brand campaigns to promote the plant-based, vegetarian products. Read the whole story
Serta Simmons is out with a new campaign from Badger Agency called “Sleep First Class,” that positions the company’s line of beds as providing … Read the whole story
