I've committed my career to challenging the status quo in retail media," commerce strategy expert Briana Finelli says. Read the whole story
All Gold, Silver, Bronze Pencil and Merit winners were announced in advance of The One Show 2022 in-person awards ceremony on May 20 in … Read the whole story
The target audience for the work is peanut-butter-switching adults 25-54 looking for protein-rich snack options. Read the whole story
It's a new role at the Chattanooga-based agency. Caro previously served as CMO at Atlanta-based digital marketing and tech agency Sagepath Reply. Read the whole story
FCB named Mollie Partesotti Chief Strategy Officer (CSO) of Chicago. She will work alongside FCB Chicago President Kelly Graves and Chief Creative Officer Andrés … Read the whole story
Upfront TV ad spending is mostly flat vs. four years ago at $16.8 billion -- down 2% from the 2017-2018 TV season, which came … Read the whole story
Utah Republican Mike Lee led a bipartisan group of senators in introducing legislation that would focus on "conflicts of interest" in advertising technology and … Read the whole story
- COMMENTARY
From Gucci to Coca-Cola, here are brands doing their best to make a splash in the metaverse. Read the whole story
Sorrell said that events and circumstances have developed to create a "perfect storm" that will dampen the "strong bounce-back previously expected this year and … Read the whole story
