Dentsu has been one of the retailer's agencies since 2005, and has already begun "onboarding the full media business." Read the whole story
Brian Clayton joins Omnicom from Conduent, a former Xerox company, where he was Associate General Counsel and Chief Privacy Officer. Read the whole story
The appointment follows two year of project work for the client including audience research and data strategy, the development of data infrastructure, and an … Read the whole story
The giant Tesco supermarket/retail chain will be the Dublin outpost's founding client. Aubrey O'Connell and Sam Caren are its creative leads. Read the whole story
The UK's competition watchdog announced another investigation into Google for potential antitrust abuses around advertising technology. Read the whole story
Most WFA members say they're in "trial mode," but project big jumps in use of shoppable media formats in 2023. Read the whole story
The Advertising Coalition commissioned study found advertising directly supports only 7.6%, and indirectly supports just 18.5% of total U.S. sales. Read the whole story
The report is from System1, which collaborated with Omnicom's BBDO on the project. Research included more than 150 tests among 18,500 people to measure … Read the whole story
After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new … Read the whole story
The agency's ECD cited her "craft, enthusiasm and reputation for award-winning work" as an asset to the company. Read the whole story
Colle McVoy has retained AOR duties for the Jackson Hole Travel and Tourism Joint Powers Board (JHTTB) after a mandated review. The agency will continue to … Read the whole story