• by Steve McClellan  @mp_mcclellan, May 24, 2022

After launching the $1,000,000 Lucky Dog Scratch-Off Game Series, the New York Lottery is back with another treat for dogs and their humans. A new music track just dropped called, “Wanna Go for a Walk?” Creative is by McCann New York.

The song features a unique instrumentation composed using all the sounds that dogs love most, like squeaky toys, leash jingles, duck quacks, doorbells, clickers and more. Many pet owners already play music for their furry friends, but this song was written so that they’d have something to enjoy together.

The song is available on Spotify, and its accompanying music video can be found YouTube. Directed by Juan Zuleta, the video stars a band of musical pups playing instruments and mixing their doggy track in the studio. 

To get tails wagging across social media, the New York Lottery is partnering with @MarleyInNYC and @BubalahPoochie to promote a reaction video challenge. Using a combination of Instagram Reels, Stories, and In-Feed posts, New Yorkers will be challenged to film their dogs listening to the new track.