Ad agency HLK has been named media and creative agency of record Altafiber (FKA Cincinnati Bell) and sibling telecom company Hawaiian Telecom after a formal review.  

The remit spans both consumer and business audiences and includes strategy, creative, media and analytics.   

The former Bell company was taken private several years ago by Macquarie Infrastructure Partners.  

The client had previously worked with Curiosity. Annual media spending is estimated at $2.5 million by COMvergence.  

Michele Lehmkuhl, Altafiber’s vice president-marketing & consumer sales, stated, "HLK brought a strong understanding of where our brands are headed and a clear point of view on how to build a more audience-led, performance-driven marketing approach that supports growth across our business."   

HLK has offices in St. Louis and Chicago.