Home Run Inn Pizza is prepping a new integrated marketing campaign
for the Chicago brand.
To further that end, it named Quench, which focuses on food and beverage brands, its AOR after a competitive review. COMvergence estimates media spend at
$800,000.
The work is expected to launch this fall in select markets.
A key assignment for the agency is to bolster the tie between Home Run Inn's restaurant heritage and its growing
retail business of frozen pizzas. The work will span brand strategy, creative development, communications planning and retail activation.
“Home Run Inn is one of those rare brands that
feels both iconic and still full of untapped potential. The people who know it love it,” said Quench CEO Michael Pavone. “Our job is to help more consumers discover what has made the brand
special for generations by bringing that authentic restaurant experience to more moments and more tables.”
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Founded in Chicago nearly 80 years, Home Run Inn has evolved from a
neighborhood tavern to a recognized pizza brands.
Dan Costello, CEO of Home Run Inn Pizza, said: “The challenge isn't changing who we are. It’s making
sure more people experience what has made this brand special for generations. Quench gets that, and we’re thrilled to have them on board as our partner in this stage of evolution.”
Quench is part of Pavone Group, a full-service marketing group with offices in Philadelphia, New York, Atlanta and Harrisburg, Pa.