by Steve McClellan
The 135-year-old writing instrument company has unveiled a rebranding executed with its agency Media.Monks, part of S4 Capital. The rebrand comes three years after … Read the whole story
by Fern Siegel
DaSilva will oversee the agency's client engagement, delivery operations and new business in the Seattle, San Francisco and LA offices. Read the whole story
by Joe Mandese
Matthew Bogusz previously held senior roles at Zenith, Starcom and OMD, and served as mayor of Des Plaines, IL. Read the whole story
by Joe Mandese
HMG this morning consolidated its B2B services under a new, aptly named "Havas Business" offering, which aims to "disrupt B2B marketing with a 'boardroom-ready' … Read the whole story
COMMENTARY
by Danielle Rind, Op-Ed Contributor
Many advertisers have shifted most if not all of their display and video budgets to programmatic over direct. That instinct may also exist when … Read the whole story
COMMENTARY
by Colin Kirkland, Staff Writer
FCC's recent request to Apple and Google to remove TikTok from their app stores has brought the topic to the forefront. Read the whole story
by Ray Schultz
Eighty-five percent of shoppers prefer content from actual customers to that supplied by influencers, EnTribe reports. Read the whole story
by Richard Whitman, Columnist
Anthony, founder of ad agency Hero Collective, says the new platform will help brands reach diverse, broader audiences. Read the whole story