VMLY&R expanded its West Coast footprint, promoting Jennifer DaSilva to executive director, VMLY&R West.
DaSilva will oversee the agency’s client engagement, delivery operations and new business in the Seattle, San Francisco and Los Angeles offices. She will also remain president at WPP's Berlin Cameron.
Based in Los Angeles, DaSilva reports to Eric Campbell, global president of VMLY&R.
VMLY&R’s West Coast office now has 150 new hires and double revenue growth since 2019.
The agency's technology portfolio includes brands such as Intel, Microsoft, Meta and T-Mobile, along with Lululemon, Mazda and Driscoll’s. To support its growth, VMLY&R will open up a new office at the WPP campus in Playa Vista, Los Angeles, making it its first official hub in the LA market serving 60 employees.
“At the intersection of tech and culture, you'll find VMLY&R West,” said DaSilva who touted the agency for making “a real impact in today’s world, as driving cultural change is my passion at Berlin Cameron.”
VMLY&R was recognized as “Mastering Virtual Worlds” in the 2021 Cannes Lions Creative Report for its Super Wendy’s World campaign.
Campbell said: “Jennifer has made a name for herself creating our women-founded initiative, being an accomplished connector, and driving strategic and creative solutions for our clients.”
DaSilva is a 20-plus years seasoned marketer, working on Fortune 500 brands such as Coca-Cola, Heineken, Lexus and Capital One. Under her leadership, Berlin Cameron has expanded its metaverse practice with brands including NYX Professional Makeup and Under Armour.
She is a vocal champion of female empowerment and entrepreneurship, having launched LLShe, a Berlin Cameron division that works with women-loved and women-led brands. In 2019, she founded Connect4Women, an initiative designed to help women build powerful networks and find job opportunities.