Pisick, a 20-year media industry veteran most recently served as President of Commercials, Partnerships and Growth at Publicis Imagine, a bespoke agency within Publicis … Read the whole story
The museum's inaugural exhibition includes various artifacts, such as Oscar Wilde's prison cell door. M&C Saatchi London's campaign underscores the power of visibility and … Read the whole story
CEO Kelly Graves said McFarland had a "people-first mentality" that will have a strong impact on clients and company culture. Read the whole story
The appointment comes amid increasing demands from consumers that brands articulate their purpose and positive contributions to society. She joins from Havas NY where … Read the whole story
The agency broke its first campaign earlier this month in Dallas, utilizing linear TV, OTT, audio, social, out-of-home and paid search to reach prospective … Read the whole story
I hope the examples I cite here are merely proof of stressed-out marketing pros, and not the beginning of the end of marketing -- … Read the whole story
Supporting the shift to first-party data and its partnership with Microsoft, the Roku Core 6 framework provides better first-party data opportunities for advertisers, says … Read the whole story
Investors weren't happy as company shares tumbled nearly 40% this week on the revised outlook, attributed to higher-than-expected costs. Read the whole story
Brands often use the terms "advertising" and "marketing" synonymously, resulting in a myopic view of the mechanisms used to solve a brand's business challenges. Read the whole story
Dentsu International has appointed Jeremy Miller Global Chief Communications Officer. He’ll report to CEO Wendy Clark. Previously Miller spent a decade at McCann Worldgroup … Read the whole story