by Fern Siegel
Sergio Pereira, president of Quill.com, says the "never settle" ads send a clear brand message about choice. Read the whole story
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by Steve McClellan
The moves are part of an effort to improve the company's financial reporting structure which proved lacking earlier this year when full-year 2021 results … Read the whole story
by Joe Mandese
"Consumers [are] three times more likely to trust their shampoo brand than news media," says the report from Brand Keys, which is based on … Read the whole story
by Joe Mandese
"While lower-funnel activities, like search and display, might seem to be the best options for marketers" they "underperform their long-term counterparts over time," the … Read the whole story
by Joe Mandese
"Nearly seventy percent of consumers believe a recession has already arrived," brand researcher Brand Keys found based on its analysis of consumer loyalty sentiment … Read the whole story
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by Richard Whitman, Columnist
The agency, which is in the middle of a takeover battle between two suitors-Next Fifteen Communications Group and AdvancedAdvT -- said it remains on … Read the whole story
COMMENTARY
by Kerry Beutel, Anneli Werner
An M&A deal in the creative services sector can quickly go sideways without proper planning before signing the deal. And just as importantly, strategic … Read the whole story
COMMENTARY
by Laurie Sullivan, Staff Writer
Microsoft Advertising is poised to make its automotive ad unit, Automotive Ads, available to all advertisers globally, the company announced Tuesday. The move follows … Read the whole story