Retail media will total $101 billion this year, rising to $160 billion by 2027, according to GroupM's estimates, but the agency said it could … Read the whole story
Jemma Gould, a 20-year IPG veteran has led the holding company's environmental, social and governance (ESG) programs since 2016, most recently as vice president, … Read the whole story
With easier year-ago comps, August declined only 3.3 vs. the nearly 13% the U.S. ad economy slid in July. The biggest ad categories continue … Read the whole story
Walmart on Tuesday introduced a series of "Innovation Partners" to support ad and marketing services across social feeds, live streams, video, mobile, and CTV. … Read the whole story
The multiplatform bilingual initiative showcases the contributions of Hispanics in the U.S., while encouraging a new generation of Latinos to make a difference in … Read the whole story
The makeover is designed in part to "reintroduce itself" to clients, prospects, and industry talent to showcase its broader repertoire. Read the whole story
Suzanne Spence, CEO of Brandtech Group's mobile ad platform Mobkoi, announced Tuesday that Chris Davis has been appointed as the company's first global chief … Read the whole story
"I think people are going to be interested in just how big it already is as a percentage of global ad revenue already," Kate … Read the whole story
Global media retail revenue totaled $88 billion last year and is expected to reach $101 billion this year. In the U.S. GroupM projects that … Read the whole story
Emily Connelly has been instrumental in driving growth on various global accounts, including Google, United Airlines and Tinder. Read the whole story
The Ad Council has launched two new PSAs in a long-running campaign supporting teen adoption. The effort is in partnership with the Administration for … Read the whole story
GoodLife Fitness has selected Gut Toronto as its creative agency of record. The independent agency is responsible for creating the client’s new brand strategy and … Read the whole story