4A's President and CEO Marla Kaplowitz says that agency executives should focus on three key areas as they prepare for the next year, including … Read the whole story

The inductions are based on a legacy of creative work that the trio collaborated on for Nike athletic footwear, including famous campaigns starring Jordan … Read the whole story

Magna's downward revision brings the Big 4 consensus estimate for U.S. ad expansion down to 11.8% from 12.1% when Dentsu released its update in … Read the whole story

It's not really that people want more sex. (OK, some do.) What they're really craving is something new. Read the whole story

"The targeting reach of social apps is hurt by the update of millions of users on Apple's smartphones since last year," says IPG Mediabrands' … Read the whole story

While 2022 and 2023 may not experience the kind of "planetary realignment" forecasters cited at the end of 2021, a MediaPost analysis shows relatively … Read the whole story

Formed late last year, the Stagwell Marketing Cloud is a unit that develops SaaS and DaaS products to support transformation for in-house marketers. Read the whole story