by Steve McClellan
The study was issued today by WPP and Seeher and was conducted primarily by WPP agencies Grey and Mindshare. Read the whole story
by Steve McClellan
The company said Messi was selected for his "passion for learning" and his international fan base among other reasons. His social media following has … Read the whole story
by Joe Mandese
Founding members represent $10 billion in ad spending from Audible, AXA, Bayer, Danone, Deutsche Telekom Mars, Paramount, Sony, Tesco and others. Read the whole story
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by Fern Siegel
CMD President Kevin Thomas credited the split to the company developing two singular brands. Read the whole story
by Joe Mandese
The new Twitter owner explained why his $8 monthly verification subscription model is a market-based solution for doing that, including the fact that every … Read the whole story
COMMENTARY
by Karlene Lukovitz
Initiative has a roadmap for setting technical standards and creating a structure to normalize ad buying, measurement and reconciliation across CTV, linear and broadcast … Read the whole story
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by Colin Kirkland
The campaign promotes Amazon Music's recent update of ad-free offerings across music and podcasts for Prime members. Read the whole story
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by Laurie Sullivan
Emodo's strategy to help advertisers reach its audience through an advanced native ad format positions the company for massive growth. Read the whole story
by Wendy Davis
Twitter is facing new FTC scrutiny over privacy and security in light of reports of high-profile departures. Read the whole story
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by Richard Whitman, Columnist
By the end of this year about 50% of the firm's employees globally will be working at company campuses that have been constructed over … Read the whole story