The assignment comes as Lagunitas is pivoting to a marketing and media strategy designed to drive higher household penetration. (It has a history of … Read the whole story
The addition of Cottrell signals Giant Spoon's intent to compete for larger creative accounts, attract a broader range of clients, and strengthen the agency's … Read the whole story
The centerpiece spot showcases the range of technology and care at Children's Health, illustrating both the expertise and the human face of medicine for … Read the whole story
The alliance offers advertisers an opportunity to engage with 300 million urban residents in China in over 230 cities on a daily basis. Read the whole story
Google has extended the cookie's lifespan for another year encouraging some companies to take their foot off the gas. That's not a good idea. Read the whole story
Cyber Monday online sales grew 8.3% in the U.S., and 2.4% worldwide, hitting $12.2 billion in the U.S. for a 8.3% increase YoY, according … Read the whole story
Dentsu said the investment is designed to strengthen its own capabilities in gaming while supporting the growth of the game studio. Read the whole story
Milwaukee-based Hanson Dodge has hired Maggie Pope in the new role of Associate Media Director. In this role Pope will lead a team of … Read the whole story