Mediapsssst
Dentsu said the investment is designed to strengthen its own capabilities in gaming while supporting the growth of the game studio. Read the whole story
The assignment comes as Lagunitas is pivoting to a marketing and media strategy designed to drive higher household penetration. (It has a history of … Read the whole story
The addition of Cottrell signals Giant Spoon's intent to compete for larger creative accounts, attract a broader range of clients, and strengthen the agency's … Read the whole story
The centerpiece spot showcases the range of technology and care at Children's Health, illustrating both the expertise and the human face of medicine for … Read the whole story
The alliance offers advertisers an opportunity to engage with 300 million urban residents in China in over 230 cities on a daily basis. Read the whole story
- COMMENTARY
Google has extended the cookie's lifespan for another year encouraging some companies to take their foot off the gas. That's not a good idea. Read the whole story
Cyber Monday online sales grew 8.3% in the U.S., and 2.4% worldwide, hitting $12.2 billion in the U.S. for a 8.3% increase YoY, according … Read the whole story
Milwaukee-based Hanson Dodge has hired Maggie Pope in the new role of Associate Media Director. In this role Pope will lead a team of … Read the whole story
