A survey and report that WFA conducted with Decideware finds that 68% of agencies are now comfortable telling their clients (most of the time) … Read the whole story
That's according to a new survey from The Marketing Arm which also found that 80% of viewers claim to watch every spot in the … Read the whole story
The cross-platform campaign includes direct mail, digital OOH, radio, social media and email banners, conveying the organization's 'Togetherness" mission. Read the whole story
The "Control" spot has a specific focus: those trapped in economically abusive relationships. Read the whole story
Agency veteran Roberto Orci earlier was president of Acento Advertising and is a past Chairman of Hispanic Marketing Council (previously AHAA.). Read the whole story
Good-Loop helps marketers and agencies build campaigns via "green" ad tags and coined a "tree-P-M" rate-card model that plants trees for every 1,000 impressions. Read the whole story
Ad-supported video accounts for two of those hours, according to Parks Associates surveys. Read the whole story
Building on its deal with Disney Advertising, VideoAmp will gain access to Disney's "clean room" operations. VideoAmp's TV viewership tallies ad exposures at the … Read the whole story