The platform, dubbed Huge Moves is said to be editorially independent from the main business of creating advertising and marketing programs for agency clients. Read the whole story
The deal is a diversification move, boosting its services as well as Canadian operations. Read the whole story
It's the season of giving and every year ad agencies find time to give back and help others do so as well. Read the whole story
Google apologized last week for the "inconvenience" it caused online publishers when its ad-managing platform stopped serving ads, but it once again raises questions … Read the whole story
Instagram, TikTok and Spotify all joined the top 100 "most connected" U.S. brands this year, according to an annual study released by Opinium this … Read the whole story
The search trends identify transformation and change in 2022 as the world closes out the year. Read the whole story
Heineken and Dentsu worked with Teads to test an attention-measurement campaign around its sponsorship of the Rock in Rio music festival. Attention metrics will … Read the whole story
Keep in mind: In a recession, consumers are less defined by demographics than mindset. Read the whole story
BBDO MLPS positions Black Label Bacon as a holiday peacemaker. Read the whole story