The company spends an estimated $55 million on measured media annually, of which about two-thirds is allocated for digital channels, according to agency research … Read the whole story
An in-depth study the IPG Mediabrands agency conducted with audio giant SXM found culturally relevant audio ads outperform general market ones. Read the whole story
Cedar Pine wants to build an ecosystem of marketing services agencies, and saw PJA as the platform for future investments. Read the whole story
The latest all-new "Stream Now. Pay Never." iteration features three spots highlighting the streamer's easy approach to accessing shows. Read the whole story
"Demonstrations like this not only provide us an opportunity to participate in a huge cultural event, but also give us experience in how to … Read the whole story
The documentary and its spinoff series are branded entertainment created for the U.S. postal service's "Operation Santa" program. Read the whole story
Many consumers will be working or at least checking work emails, Aflac reports. Read the whole story
Macroeconomic events and the pandemic have shaken the generation's faith in achieving goals like home ownership, getting a higher education, and having children. Read the whole story
Schneider will oversee brand partnerships including sales strategy and working with ad agencies. Read the whole story
Barclays US Consumer Bank has appointed Publicis Groupe’s Team One to serve as its agency of record for strategic and creative marketing. The client … Read the whole story