McKinney's CEO noted micro and mid-tier influencers are August United's focus area and "have been shown to drive significant engagement and impact purchase decisions." Read the whole story

From the discovery of black holes to quantum technologies, key scholarship is revolutionizing our world. Read the whole story

He will oversee commerce strategy across IPG's existing agency portfolio and help to identify "opportunities for further growth." Read the whole story

No, not that kind of "short," but the kind of short-form video ad formats popularized by TikTok and gaining traction with YouTube and Meta, … Read the whole story

"There are parts of the market that are really doing well -- pharma, entertainment. Travel is on fire," said NBCU CEO Jeff Shell, adding: … Read the whole story

ValuesCo has closed a $2.7 million seed-funding round to build community-driven rewards ecosystems for brands, creators and nonprofits powered by Web3 tokens, encouraging campaigners … Read the whole story

Will a third person join Jack Harlow and Missy Elliott in the final Super Bowl commercial, so far being teased in the runup to … Read the whole story

The program features products and kits from Hyperice and Bala. Read the whole story

The account is Tesco's clothing brand. BBH has been Tesco's creative agency for the past seven years. Read the whole story

The hire augments the agency's launch of a consumer goods brand this year. Read the whole story