The acquisition will enhance Publicis Sapient's global offerings, making Latin America the agency's third major global delivery center. Read the whole story

Findings are calculated as a Star Rating, helping to predict long-term brand growth based on an ad's creative quality. Read the whole story

He was previously Global CEO of MediaCom's creative transformation unit. He is also a co-founder of Mother and former UK and Ireland executive chairman … Read the whole story

The insight underpinning the work: About every 7 in 10 allergy sufferers say allergies make them feel less attractive or admit it's affected their … Read the whole story

The campaign, titled "Baseball Is Something Else," reveals the intricacies of baseball -- everything from players' batting practice to field preparations and how fans … Read the whole story

Under the new partnership, Replit developers will gain access to Google Cloud infrastructure, services, and foundation models via the company's software development AI, Ghostwriter. … Read the whole story

Unbranded billboards feature a memorable line from the original film, scrawled in red: "I Won't Be Ignored, Dan." Read the whole story

Tarek will be responsible for leading the agency's investment in strategic and creative excellence. Read the whole story