"We are partnering with them, and we will service them in ways too," Omnicom CEO John Wren said during an investor presentation Wednesday, disclosing … Read the whole story

First work by AOR Preacher makes comfort and relaxation, not checking off a to-do list, the brand's focus. Read the whole story

The agency's local offices in Canada include Toronto and Montreal, with clients including HSBC, Microsoft and automotive brands. Read the whole story

The promotion is geared to Gen Z and millennials that embrace more mystical services. Read the whole story

The campaign employs humorous social-media posts, point-of-purchase postcards and OOH posters. Read the whole story

Trust may become more than a buzzword for most paid-search ads and organic search campaigns, especially when it comes to financial institutions. Read the whole story

The U.S. Ad Market Tracker fell for the tenth consecutive month in April, albeit at the most moderate rate since the current ad recession … Read the whole story

After a short introduction period, 73% of marketers are now using AI tools, while 31% expect to use it within a year. Read the whole story

Goodby Silverstein & Partners (GS&P) has named Leslie Barrett president of the agency, succeeding Derek Robson, who left last year for Ideo where he … Read the whole story