by Steve McClellan
The role is new and follows similar appointments at sibling agencies OMD USA and PHD USA in part designed to better leverage Omnicom Media … Read the whole story
COMMENTARY
by Joe Mandese
The generative AI tool is built on Google's large language model, and the initial version is designed to get Mediabrands' 18,000-person workforce familiar and … Read the whole story
by Joe Mandese
The GroupM unit continues an 18-year relationship with the global consumer packaged goods marketer, following a competitive review. Read the whole story
by Fern Siegel
New work unites the company's founding passions - nature, art and champagne - and targets luxury consumers ages 30-55. Read the whole story
by Fern Siegel
The veteran creative will work across the independent agency's client base. His previous client work includes British Airways and Beck's. Read the whole story
by Joe Mandese
The study from influencer marketing research pioneer Ed Keller is based on a survey of 1,045 U.S. influencers fielded April 20 to July 11. Read the whole story
by Joe Mandese
Catherine Sullivan, who stepped down as U.S. CEO of Omnicom Media Group's PHD earlier this year, has joined the advisory board of ad tech … Read the whole story
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by Wendy Davis
Social media endorsements touting aspartame didn't include prominent enough disclosures, the FTC said in warnings sent to the American Beverage Association, the Canadian Sugar … Read the whole story
by Richard Whitman, Columnist
The report, from Horizon Media's WHY Group, finds that Gen Z is 30% more likely than older generations to feel that having multiple "small … Read the whole story