This ad's concept and writing are fresh and funny, while clearly hitting a nerve. Even women in their 20s and 30s complain about being mistaken for a "ma'am." Read the whole story
That includes new business and retentions. Excluding retentions Publicis Media's Spark Foundry was first, followed by OMD and Hearts & Science. Read the whole story
Flavored whiskey comprises more than one-fifth of the whiskey drinkers in the U.S. A full campaign rollout is expected in the coming months. Read the whole story
The pay cut reflects the tough year that WPP had in 2023, when both reported and organic revenue growth were less than 1%. The … Read the whole story
The new campaign touts the company's French roots, but showcases the universality of style. Read the whole story
Still unclear is how Omnicom might participate, per its earlier deal to acquire Flywheel Digital from Ascential late last year. Read the whole story
The decision, which followed a competitive pitch involving several major holding company agencies, comes as the company looks to expand its media efforts focusing … Read the whole story
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ 6 to me in real-time. It's just the beginning. Read the whole story
Stagwell media agency Assembly announced it is elevating two of its senior leaders to take on expanded roles. Andrea Timmerman, North America EVP … Read the whole story
The agency will handle creative and strategy for the British food brand. Read the whole story