The main issue: Did Vincent Bollore control Vivendi and if so should the Bollore Group have made a buyout offer as required by French … Read the whole story

The promotions reflect new wins and the future direction of the agency. Read the whole story

His appointment is the latest in a series of new hires as the London-based agency network continues its expansion efforts in North America. Read the whole story

The company lost ground last year but says it will return to positive territory in 2025 with more than 2% organic revenue growth. Read the whole story

Analysts have begun lowering ecommerce and paid-media industry forecasts as tariff policies persist and consumer sentiment continues to fall. U.S. ecommerce growth for 2025 … Read the whole story

Google has reversed a decision on its plan to phase out third-party cookies and said it will continue to improve tracking protections for users … Read the whole story

TV consumer surveys suggest only streaming remains top of mind. A new survey from Adtaxi shows 70% of U.S. adults make streaming their first … Read the whole story

It's been about 30 years since the birth of the modern optimizer, and based on new data from WPP's CMI Group, it may be … Read the whole story

"Through hidden scripts and trackers, Roblox intercepts the contents of users' communications with its platform and shares them with third parties for analytics and … Read the whole story