by Steve McClellan
Adge's AI-powered platform optimizes creative and video performance by analyzing engagement and conversion data. The aim is to identify the most effective creative elements … Read the whole story
by Fern Siegel
His charge is to handle the integrated disciplines of strategy, content and design. Read the whole story
by Fern Siegel
The agency's campaigns are customized to each respective audience. Read the whole story
by Steve McClellan
During his tenure the company grew from around 350 to more than 1,000 and expanded into new markets, including Australia, Mexico and Argentina. Read the whole story
COMMENTARY
by Laura Stayt, Op-Ed Contributor
In an era where agencies often describe themselves as "a family," if we aren't specific about what family means to us, this thinking can … Read the whole story
by Laurie Sullivan
Agencies provided feedback that made the interface easier to bring on clients, optimize product listings across Google, and drive consistent shopping campaigns. Read the whole story
by Laurie Sullivan
Global independent ad agency PMG became one of the first partners to pilot a new AI agent infrastructure launched Wednesday from FreeWheel, a Comcast … Read the whole story
COMMENTARY
by Kate Terhune
Alyce Panico helms Luxe Collective Group, a premier luxury media agency with over 150 million in billings. She shares why independence, precision, and going … Read the whole story
COMMENTARY
by Tasha Webb, Op-Ed Contributor
Synthetic data is artificially generated data that reproduces the statistical characteristics and structure of real datasets. It's not random dummy data and it can … Read the whole story