Marketing agency Broadhead has been
named first AOR by Stoughton Trailers, the fifth-largest manufacturer of semi-truck trailers in North America, after a competitive review.
New work will launch at the end of March.
“Broadhead’s unique experience within our industry made them a standout choice as an agency partner,” said Sue Vanderbilt, Chief Strategy Officer, Stoughton Trailers. “They
have the capabilities to help us achieve our biggest goals.”
The agency's remit is to modernize the brand, while positioning it for growth. What began as a family-owned Midwestern
business has transformed into a global, multibillion-dollar company.
“This partnership reflects what happens when industry expertise, shared values and ambition align,” added Dean
Broadhead, CEO of the agency.
Headquartered in Minneapolis, with offices in Milwaukee and Charlotte, Broadhead's client list includes Abbott, Boehringer Ingelheim, Daimler Truck and
UnitedHealthcare.
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