The win signals a change from handling in-house to agency oversight. Read the whole story

NASHVILLE -- The first wave will have data from Meta, YouTube and linear TV. A second wave will include Amazon, TikTok and iHeartRadio. Read the whole story

The campaign continues throughout the year, tied to cultural or seasonal events. Read the whole story

DDB won the last contract, valued at $4 billion, in 2018. The new contract would take effect in 2028. Read the whole story

The new offering provides short-term engagements designed to accelerate branding and creative output for clients that don't see a need for a long-term agency … Read the whole story

Cavello had been CEO of Martin* from 2017 until 2022 before moving to MullenLowe. In 2024 she announced she was stepping down to get … Read the whole story

According to Horizon, the appointment "reflects a broader strategic shift in how the agency defines, measures, and delivers value, emphasizing performance, transparency, and client-aligned … Read the whole story

Siding against Elon Musk, a federal judge on Thursday dismissed X Corp's ad-boycott suit against the World Federation of Advertisers and 10 advertisers. Read the whole story

The pet-care brand has unveiled a centennial logo asset and a lineup of initiatives across digital channels as well as in-person events. Read the whole story

Unilever hired an actual professor to settle the question: Is mayonnaise an instrument? Yes -- and it has range. Read the whole story

Aerie joins Dove, which was among the first brands to decry the use of AI, and won a won a Cannes Lions Media Grand … Read the whole story

"We made a pretty big shift a few years ago when we moved almost all of our media planning analysis - and in some … Read the whole story

Big Time Creative Shop produced the platform to unite fans. Read the whole story